Full Breakdown
Tiv Ta'am Supermarket Chain Raises Funds for Make-A-Wish Israel
2/19/2026, 2:47:27 AM
Fundraising Campaign Overview
The Tiv Ta'am supermarket chain successfully conducted a fundraising campaign across its 47 branches, raising a total of NIS 112,750 for Make-A-Wish Israel. The donation ceremony took place at the flagship store located in Netanya's Poleg Industrial Zone on February 18, 2026. This initiative reflects the supermarket's commitment to community support and charitable giving.
Key Figures Involved
Hagai Shalom, the CEO and owner of Tiv Ta'am Group, played a significant role in the campaign, alongside senior management members Yossi Shalev and Avivit Levy-Naim. They hosted charity officials, including Make-A-Wish Israel founder Avi Bar-Aharon and CEO Denise Bar-Aharon, during the donation ceremony. The presence of these key figures underscores the collaborative effort between the supermarket chain and the nonprofit organization.
Mission of Make-A-Wish Israel
Make-A-Wish Israel has been operational since 1996, focusing on fulfilling life-changing wishes for children facing life-threatening illnesses. The organization aims to bring joy and laughter to children and their families during challenging times. The partnership with Tiv Ta'am is viewed as a vital resource in reaching every sick child in Israel and granting their heartfelt desires.
Official Statements & Responses
Hagai Shalom expressed gratitude towards customers and employees, stating, "It is a privilege to take part in such meaningful humanitarian work," highlighting the impact of community involvement in charitable efforts. The Bar-Aharons from Make-A-Wish Israel emphasized that the recurring partnership with Tiv Ta'am provides the necessary strength to fulfill their mission.
Why It Matters
The fundraising efforts by Tiv Ta'am not only support Make-A-Wish Israel's mission but also exemplify the role of businesses in contributing to social causes. Such initiatives can significantly enhance the quality of life for children facing severe health challenges, reinforcing the importance of community solidarity and corporate responsibility.
Verbatim Quotes
- “The Bar-Aharons added that this recurring partnership provides the strength to reach every sick child in Israel and grant their heart's desire.” — Avi Bar-Aharon, Founder of Make-A-Wish Israel
This fundraising campaign by Tiv Ta'am highlights the potential of corporate partnerships in supporting nonprofit organizations and making a tangible difference in the lives of vulnerable populations.
