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eBay to Acquire Depop for $1.2 Billion, Targets Youth Market

2/19/2026

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Summary

Story summary

eBay will acquire Depop, the secondhand fashion marketplace, from Etsy for $1.2 billion in cash, with closing in the second quarter of 2026.
The move aims to attract younger users, as nearly 90% of Depop's 7 million buyers are under 34.
Jamie Ianonne, CEO of eBay, says Depop will benefit from scale.
Etsy bought Depop for $1.6 billion in 2021 and will use proceeds to focus on its core marketplace.

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Story summary

eBay will acquire Depop, the secondhand fashion marketplace, from Etsy for $1.2 billion in cash, with closing in the second quarter of 2026.
The move aims to attract younger users, as nearly 90% of Depop's 7 million buyers are under 34.
Jamie Ianonne, CEO of eBay, says Depop will benefit from scale.
Etsy bought Depop for $1.6 billion in 2021 and will use proceeds to focus on its core marketplace.