Full Breakdown
Netflix's "Boyfriend on Demand" Features Jisoo in a Romantic Comedy Exploration
2/19/2026, 4:59:51 AM
Overview of the Series
Netflix has unveiled the main trailer for its upcoming Korean romantic comedy series, “Boyfriend on Demand,” featuring Jisoo from the popular K-pop group Blackpink. Jisoo stars as Mi-rae, a webtoon producer who finds herself exhausted by her daily routine. To escape, she engages with a subscription-based virtual dating simulation program that promises to deliver her ideal romantic experiences. The series cleverly intertwines the concept of virtual boyfriends with the realities of office life, exploring the contrast between fantasy and reality.
Plot and Themes
In “Boyfriend on Demand,” Mi-rae navigates a series of virtual dates tailored to her preferences, while simultaneously developing a connection with Kyeong-nam, portrayed by Seo In-guk. Their relationship evolves as they become “overtime work buddies,” suggesting a grounded romance that complicates Mi-rae’s perception of her perfect match. The series aims to highlight the spectrum of romantic experiences, showcasing various relationships in diverse settings through its virtual dating scenarios.
Creative Team and Cast
Directed by Kim Jung-sik, known for his work on “Work Later, Drink Now” and “No Gain No Love,” the series is scripted by Namgung Do-young. Kim emphasizes the appeal of the show lies in Mi-rae's exploration of different romantic relationships, allowing viewers to enjoy a variety of comedic scenarios. The cast includes notable appearances from Seo Kang-jun, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Jay Park, Kim Young-dae, and Lee Sang-yi, each contributing unique elements to Mi-rae’s virtual love life. The supporting cast features Ha Young and Yoo In-na.
Release Information
“Boyfriend on Demand” is set to premiere on March 6, 2026. The production is a collaboration between Whynot Media, Baram Pictures, and Kakao Entertainment, promising a blend of humor and romance that resonates with contemporary audiences.
Official Statements
Director Kim Jung-sik remarked on the versatility of Jisoo's character, stating, “I focused most on portraying the many charms Jisoo has in the most versatile way possible.” He noted the importance of showcasing different occupations and character variations in the virtual world to distinguish her acting from that of Mi-rae in reality.
Verbatim Quotes
- “One of the most appealing points of ‘Boyfriend on Demand’ is that the main character experiences different romantic relationships with various individuals, in diverse settings and universes, all within a single series. As such, viewers can enjoy a wide spectrum of romantic comedies.” — Kim Jung-sik, Director
Conclusion
“Boyfriend on Demand” promises to be a fresh take on romantic comedies, blending the allure of virtual dating with the complexities of real-life relationships. As audiences anticipate its release, the series aims to engage viewers with its unique narrative and diverse character portrayals.
