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Frida Babycare Faces Backlash Over Controversial Marketing Slogans

2/19/2026

Summary

Story summary

Frida, a babycare brand, faces backlash as parents vow to boycott after marketing included sexually suggestive slogans like “This is the closest your husband’s gonna get to a threesome” and packaging saying “Fancy a quickie?”.
Frida states its humor addresses parenting challenges and affirms support for families, but it did not directly address the innuendo allegations.
It remains unclear if products with these slogans are still available in major U.S. stores.

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Story summary

Frida, a babycare brand, faces backlash as parents vow to boycott after marketing included sexually suggestive slogans like “This is the closest your husband’s gonna get to a threesome” and packaging saying “Fancy a quickie?”.
Frida states its humor addresses parenting challenges and affirms support for families, but it did not directly address the innuendo allegations.
It remains unclear if products with these slogans are still available in major U.S. stores.