Story perspectives

Twenty One Pilots Drops Viral Hit, Plans Concert Film

2/19/2026

Summary

Story summary

Twenty One Pilots released their new single “Drag Path” on streaming platforms after it gained popularity on TikTok, amassing over 1.5 billion views.
The band recorded a new version of the song, which was previously exclusive to “Breach: Digital Remains.”
The animated music video, directed by Tobias Gundorff, draws inspiration from one of his earlier short films.
The band will premiere their concert film “Twenty One Pilots: More Than We Ever Imagined” in cinemas and IMAX starting February 25.
They are scheduled to perform at various festivals, including All Points East in London on August 30.

History

Historical Context

Since its launch in 2017, TikTok has transformed music promotion, enabling artists like Lil Nas X and Doja Cat to achieve viral success. By 2020, the platform significantly influenced music consumption, with Twenty One Pilots' "Drag Path" garnering over 1.5 billion views. This shift reflects a broader trend where social media dictates music marketing strategies, reshaping the industry landscape.

1 of 2

Story summary

Twenty One Pilots released their new single “Drag Path” on streaming platforms after it gained popularity on TikTok, amassing over 1.5 billion views.
The band recorded a new version of the song, which was previously exclusive to “Breach: Digital Remains.”
The animated music video, directed by Tobias Gundorff, draws inspiration from one of his earlier short films.
The band will premiere their concert film “Twenty One Pilots: More Than We Ever Imagined” in cinemas and IMAX starting February 25.
They are scheduled to perform at various festivals, including All Points East in London on August 30.

1 / 2