Full Breakdown
Snail Mail Unveils New Single "My Maker" and Announces Upcoming Tour
2/19/2026, 11:48:35 AM
New Music and Visuals from Snail Mail
Snail Mail, the musical project of Lindsey Jordan, has released a new single titled "My Maker," which is set to feature on her upcoming album, *Ricochet*, scheduled for release on March 27, 2023, via Matador Records. The song is accompanied by a one-take music video filmed from a hot-air balloon, a concept inspired by the lyric "Above us, it’s just sky." Jordan noted that the video aims to explore themes of mortality and the freedom that comes with accepting the unpredictability of fate. The production of the video faced challenges, with Jordan mentioning, “It took six canceled rides for that to happen, but we finally got up there.”
Background on *Ricochet*
"My Maker" follows the lead single "Dead End," which was released earlier this year. The album *Ricochet* marks Jordan's first release in over five years and reflects significant life changes, including her recent move from New York to North Carolina. Jordan co-produced the album with Aron Kobayashi Ritch of the band Momma, and she describes "My Maker" as the "lyrical jumping off point" for the record, serving as an anchor for the rest of the album's development.
Upcoming Tour Details
In support of *Ricochet*, Snail Mail will embark on a North American tour this spring, featuring performances in major cities such as Milwaukee, Chicago, Toronto, and Los Angeles. The tour will kick off on April 10, 2023, and will include support from various artists, including Sharp Pins and Avalon Emerson & The Charm. The complete list of tour dates includes stops in cities across the United States and Canada, concluding with a performance at the Electric Ballroom in London on June 25, 2023.
Criticism & Opposition
While the music video has been praised for its stunning visuals and concept, some viewers express apprehension about the safety of hot-air balloon rides, with one commentator stating, “I would never seriously entertain the idea of climbing on one of those things.” This sentiment reflects a broader concern about the risks associated with such aerial performances, contrasting with Jordan's apparent comfort and enthusiasm for the experience.
Official Statements & Responses
Lindsey Jordan has articulated her vision for "My Maker," emphasizing the connection between the song's lyrics and the video’s imagery. She stated, “I wanted the video to reference the lyrics about mortality, but also about the freedom that comes with realizing fate is out of your hands.” This perspective highlights her artistic intent to blend personal reflection with visual storytelling.
Verbatim Quotes
- “Lindsey explains, “‘My Maker’ was the lyrical jumping off point of the record, the anchor that helped me build the rest of the album around it.” — Lindsey Jordan, Snail Mail
- “It took six canceled rides for that to happen, but we finally got up there.” — Lindsey Jordan, Snail Mail
- “I wanted the video to reference the lyrics about mortality, but also about the freedom that comes with realizing fate is out of your hands.” — Lindsey Jordan, Snail Mail
As Snail Mail prepares for the release of *Ricochet* and her upcoming tour, the anticipation surrounding her new music continues to grow, showcasing her evolution as an artist and her willingness to explore new creative avenues.