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Coles Faces Legal Battle Over Misleading Discounts Claims

2/19/2026

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Summary

Story summary

Coles Group Ltd faces a court case with the Australian Competition and Consumer Commission over alleged misleading discounts.
Emails show a Coles executive cautioned against using "Down Down" when prices had risen.
The ACCC says Coles misled customers by disguising increases as discounts, citing dog food and baby formula.
The case covers 245 products over 15 months, and Woolworths faces a similar probe with hearings later this year.

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Story summary

Coles Group Ltd faces a court case with the Australian Competition and Consumer Commission over alleged misleading discounts.
Emails show a Coles executive cautioned against using "Down Down" when prices had risen.
The ACCC says Coles misled customers by disguising increases as discounts, citing dog food and baby formula.
The case covers 245 products over 15 months, and Woolworths faces a similar probe with hearings later this year.