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Booking Holdings Announces Major Stock Split Amid Strong Earnings

2/19/2026

Summary

Story summary

Booking Holdings Inc. announced a 25-for-1 stock split, effective April 2, 2026, lowering the share price from $4,269.99 to about $165.
Bookings rose 16% to $43 billion in the fourth quarter.
Adjusted earnings per share reached $48.80.
The company plans to raise its quarterly dividend by 9.4% to $10.50.
After-hours trading rose 3% as investors remained optimistic about travel demand despite concerns about consumer pullback and market pressures for 2026.

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Story summary

Booking Holdings Inc. announced a 25-for-1 stock split, effective April 2, 2026, lowering the share price from $4,269.99 to about $165.
Bookings rose 16% to $43 billion in the fourth quarter.
Adjusted earnings per share reached $48.80.
The company plans to raise its quarterly dividend by 9.4% to $10.50.
After-hours trading rose 3% as investors remained optimistic about travel demand despite concerns about consumer pullback and market pressures for 2026.