Story perspectives
New Balance Eyes $10 Billion Revenue After 19% Sales Surge
2/19/2026
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Story summary
- New Balance, the Boston-based footwear company, reported a 19% sales increase last year to $9.2 billion.
- New Balance gained market share from competitors like Nike.
- New Balance aims for $10 billion in annual revenue by year-end.
- CEO Joe Preston says the company focuses on quality over growth to become a premium brand.
- The pandemic allowed the team to innovate and strengthen their strategies.
