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Cooper Flagg's NBA Debut Jersey Sells for Record $1 Million

2/19/2026, 9:29:37 PM

Historic Sale of Flagg's Jersey

Cooper Flagg's game-worn jersey from his NBA debut with the Dallas Mavericks has set a new record, selling for $1 million through Sotheby’s. This sale, announced on February 19, 2026, marks the highest price ever for a jersey sold through NBA Auctions and the most expensive piece of memorabilia associated with Flagg to date. The jersey was worn during the first half of Flagg's debut game against the San Antonio Spurs on October 22, 2025, where he recorded a double-double with 10 points and 10 rebounds, despite the Mavericks losing 125-92.

Flagg's Rising Stardom

At just 19 years old, Flagg has quickly established himself as a prominent figure in the NBA. He is currently averaging 20.4 points, 6.6 rebounds, and 4.1 assists per game, leading all rookies in scoring. Flagg has also made headlines for becoming the youngest player in league history to score 40 points in a game and for setting the record for points scored by a teenager with a remarkable 49-point performance. His impressive statistics and potential have contributed to the high demand for his memorabilia.

Significance of the Sale

Brahm Wachter, Sotheby’s head of modern collectibles, emphasized the importance of Flagg's debut jersey, stating, “The $1 million result for Cooper Flagg’s rookie debut jersey is a powerful testament to the significance collectors place on true ‘first moments’ in sport.” This sentiment reflects a broader trend in the sports memorabilia market, where items linked to a player's first professional appearance are increasingly sought after by collectors.

Upcoming Auctions and Market Trends

Following the sale of Flagg's jersey, Sotheby’s is set to host an NBA Rookie Debut Auction from March 17 to 23, featuring jerseys from other promising rookies, including V.J. Edgecombe, Kon Knueppel, Dylan Harper, and Derik Queen. Edgecombe, for instance, made headlines during his debut by scoring 34 points, setting a franchise record for the Philadelphia 76ers.

Criticism & Opposition

While the sale of Flagg's jersey has been celebrated, some critics argue that the escalating prices of sports memorabilia could lead to market instability. Concerns have been raised about the sustainability of such high valuations, especially for rookie items that may not retain their value if the player does not meet expectations.

Conflicting Reports & Gaps

There are no significant discrepancies in the reported sale details; however, the broader implications of Flagg's performance and the future of his memorabilia market remain to be seen. As Flagg continues to play and develop, the value of his collectibles may fluctuate based on his on-court success and public perception.

Verbatim Quotes

  • “Brahm Wachter, Sotheby’s head of modern collectibles, commented on the sale: “The $1 million result for Cooper Flagg’s rookie debut jersey is a powerful testament to the significance collectors place on true ‘first moments’ in sport.” — Brahm Wachter, Sotheby’s Head of Modern Collectibles
  • “I think people see Flagg with the potential for an American icon.” — Brahm Wachter, Sotheby’s Head of Modern Collectibles

Cooper Flagg's early career trajectory and the record-setting sale of his debut jersey highlight the intersection of sports performance and collectible value, setting the stage for future auctions and continued interest in rookie memorabilia.