Full Breakdown
Pro-ICE Ad Campaign Targets Swing States Ahead of State of the Union
2/19/2026, 10:43:27 PM
Overview of the Ad Campaign
A new pro-Immigration and Customs Enforcement (ICE) advertisement campaign is set to launch in key swing states ahead of President Donald Trump’s upcoming State of the Union address. The campaign, spearheaded by the conservative nonprofit American Sovereignty, aims to remind Americans of the alleged dangers posed by criminal illegal immigrants who entered the United States during the Biden administration. The 30-second advertisement, titled “Forget,” will air on national television and digital platforms, particularly focusing on Washington, D.C., Georgia, Michigan, and North Carolina.
Content and Messaging of the Advertisement
The advertisement features a female narrator who emphasizes the need for Americans to remember the consequences of allowing “dangerous criminals” into the country. It asserts that the Biden administration has created an environment that provides sanctuary for these individuals, thereby jeopardizing public safety. The ad references specific tragic incidents, including the murders of 12-year-old Jocelyn Nungaray and others allegedly committed by illegal immigrants. It also highlights judicial actions in New Mexico and Wisconsin that allegedly obstructed ICE operations.
Public Sentiment and Polling Data
Recent polling indicates significant public support for deporting criminal illegal immigrants. A survey conducted by Public Opinion Strategies found that 79% of likely voters in swing states—including Arizona, Georgia, Iowa, Maine, Michigan, New Hampshire, North Carolina, Texas, and Wisconsin—believe that illegal immigrants convicted of crimes should be deported. Similarly, a Cygnal poll revealed that 61% of Americans support deportation, with 54% favoring ICE's enforcement of federal immigration laws.
Criticism and Opposition
While the ad campaign seeks to rally support for ICE and stricter immigration enforcement, it may face criticism from advocates who argue that such messaging perpetuates fear and stigmatizes immigrant communities. Critics contend that the portrayal of illegal immigrants as inherently dangerous overlooks the complexities of immigration issues and the contributions of many immigrants to society.
Official Statements & Responses
American Sovereignty has positioned the ad campaign as a necessary reminder of the risks associated with lax immigration policies. The organization asserts that it is crucial for ICE to be allowed to perform its duties without obstruction, emphasizing the need for public safety.
What's Next
As the ad campaign rolls out, it is expected to influence public discourse on immigration ahead of the State of the Union address. The effectiveness of the campaign in swaying voter opinion in swing states will likely be monitored closely, particularly as it aligns with broader discussions on immigration policy in the United States.
