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Georgian Wine Sales Surge 72% Amid Global Demand

2/19/2026

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Story summary
  • Georgia's wine scene is thriving, with more than 525 indigenous grape varieties.
  • UK sales of Georgian wines rose 72% in 2024, signaling growing international demand.
  • John Wurdeman's Pheasant’s Tears winery has helped introduce Georgian wines globally.
  • Kakheti is known for bold reds and ambers, while Imereti offers fresher wines.
  • The shift toward lighter, more refined wines is underway, with notable examples including Pheasant’s Tears Rkatsiteli and Oda Wines Orbeluri Ojaleshi.