Story perspectives

Lakers Appoint Lon Rosen as New Business Operations President

2/19/2026

Summary

Story summary

Lon Rosen, a veteran executive, has been named president of business operations for the Los Angeles Lakers, succeeding Tim Harris after more than 35 years with the organization.
Rosen previously served as the Dodgers' executive vice president and chief marketing officer, growing the brand through partnerships and digital growth.
The Lakers plan to adopt the Dodgers' practices under majority owner Mark Walter, according to Lakers general manager Rob Pelinka.

1 of 1

Story summary

Lon Rosen, a veteran executive, has been named president of business operations for the Los Angeles Lakers, succeeding Tim Harris after more than 35 years with the organization.
Rosen previously served as the Dodgers' executive vice president and chief marketing officer, growing the brand through partnerships and digital growth.
The Lakers plan to adopt the Dodgers' practices under majority owner Mark Walter, according to Lakers general manager Rob Pelinka.