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Nintendo Launches My Mario Line for Kids Nationwide

2/20/2026

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Story summary
  • Nintendo has launched the My Mario line for young children and their caregivers.
  • The collection is available at Nintendo stores in New York and San Francisco and at mass retailers nationwide.
  • The line includes wooden block sets, plush toys, and toddler clothing, developed with Fisher-Price.
  • The Hello, Mario! app is free and lets children interact with Mario on smart devices.
  • Prices range from $30 to $150 for wooden block sets.