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Pressure of Promotion: Athletes' Mental Health at Risk

2/20/2026

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Summary

Story summary

NBC Olympics president Gary Zenkel said that NBC's promotion may contribute to athletes' struggles during the Winter Olympics.
He cited figure skater Ilia Malinin, who faced media scrutiny and hinted at mental health issues after a disappointing performance.
Zenkel said there was no discussion about the potential impact of this pressure on athletes, noting the Olympics' one-shot performances create added allure and intensity.

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Story summary

NBC Olympics president Gary Zenkel said that NBC's promotion may contribute to athletes' struggles during the Winter Olympics.
He cited figure skater Ilia Malinin, who faced media scrutiny and hinted at mental health issues after a disappointing performance.
Zenkel said there was no discussion about the potential impact of this pressure on athletes, noting the Olympics' one-shot performances create added allure and intensity.