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Zeekr Launches Premium EVs in Italy, Eyes Europe Expansion

2/20/2026

Summary

Story summary

Zeekr, the premium electric vehicle brand under Geely, launches in Italy to expand into Europe, planning France, the United Kingdom, and Spain by 2026.
Starting February 20, 2026, Zeekr will sell four models priced between €38,000 and €73,000 in Italy.
Zeekr has partnered with Jameel Motors to handle sales.
Zeekr plans to open retail outlets.
Lothar Schupet, chief executive officer of Zeekr, says EU tariffs on Chinese cars will not prevent competition.

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Story summary

Zeekr, the premium electric vehicle brand under Geely, launches in Italy to expand into Europe, planning France, the United Kingdom, and Spain by 2026.
Starting February 20, 2026, Zeekr will sell four models priced between €38,000 and €73,000 in Italy.
Zeekr has partnered with Jameel Motors to handle sales.
Zeekr plans to open retail outlets.
Lothar Schupet, chief executive officer of Zeekr, says EU tariffs on Chinese cars will not prevent competition.