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Bakery Launches 'Bye Bridget' Line to Combat Trolls

2/20/2026

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Story summary
  • Hearth & Hug Bakery in Somerville, owned by Natalie Hug, launched "Bye Bridget" merchandise after a troll criticized its donation to a local food bank during anti-ICE protests.
  • Hug said such comments affect real people and reflect entitlement, underscoring the need for a supportive environment.
  • The bakery plans to donate part of the merchandise proceeds to charity, and Natalie Hug has a history of supporting immigrant rights and LGBTQ+ youth.