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Story perspectives

Viewers Shift to Free TV as Subscription Costs Rise

2/20/2026

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Story summary
  • Rising subscription fees are driving viewers toward free, ad-supported TV (FAST).
  • Analysts predict FAST revenues will exceed $10 billion globally soon.
  • Google TV offers over 1,000 live channels through Free TV and Freeplay, integrating Pluto TV and Tubi.
  • Roku provides extensive free channels as viewers seek alternatives to traditional cable.