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Finji Accuses TikTok of Unauthorized AI Manipulation in Ads

2/20/2026

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Summary

Story summary

Finji, the developer behind Night in the Woods, says TikTok used generative AI to modify its ads without permission.
Rebekah Saltsman, Finji CEO, said TikTok's AI altered ads to depict a racist stereotype of a character.
Finji has tried to resolve the issue, but TikTok's support has been unresponsive and dismissive.
Saltsman called for an apology and systemic changes to prevent such misuse and protect Finji's reputation.

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Story summary

Finji, the developer behind Night in the Woods, says TikTok used generative AI to modify its ads without permission.
Rebekah Saltsman, Finji CEO, said TikTok's AI altered ads to depict a racist stereotype of a character.
Finji has tried to resolve the issue, but TikTok's support has been unresponsive and dismissive.
Saltsman called for an apology and systemic changes to prevent such misuse and protect Finji's reputation.