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Canada Boosts Advertising Budget to Promote Patriotism and Economy

2/20/2026

Summary

Story summary

The Canadian federal government, under Prime Minister Mark Carney, has changed its advertising strategy to emphasize patriotic and economic messages.
In the first quarter of 2025-26, the government spent $18 million, mainly on tax credits, housing, and tourism campaigns, but later reduced allocations for tourism and housing.
The Privy Council Office received $3 million for the "Choose Canada" campaign, while Innovation, Science and Economic Development Canada was allocated $9 million for "Building Canada's Economy."
The government plans to increase its advertising budget by $80 million over the next four years, signaling a long-term communication strategy.

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Story summary

The Canadian federal government, under Prime Minister Mark Carney, has changed its advertising strategy to emphasize patriotic and economic messages.
In the first quarter of 2025-26, the government spent $18 million, mainly on tax credits, housing, and tourism campaigns, but later reduced allocations for tourism and housing.
The Privy Council Office received $3 million for the "Choose Canada" campaign, while Innovation, Science and Economic Development Canada was allocated $9 million for "Building Canada's Economy."
The government plans to increase its advertising budget by $80 million over the next four years, signaling a long-term communication strategy.