Story perspectives

Brands Withdraw from Chicken Commitment, Sparking Controversy

2/20/2026

Summary

Story summary

UKHospitality, led by Allen Simpson, said several brands withdrew from the Better Chicken Commitment over concerns about slower-growing chicken breeds and higher emissions.
Eight brands, including Popeyes and Wagamama, joined the Sustainable Chicken Forum.
KFC rescinded its commitment to phase out fast-growing chicken.
Anima International criticized the decision as prioritizing profit over animal welfare.
The British Poultry Council welcomed the news.

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Story summary

UKHospitality, led by Allen Simpson, said several brands withdrew from the Better Chicken Commitment over concerns about slower-growing chicken breeds and higher emissions.
Eight brands, including Popeyes and Wagamama, joined the Sustainable Chicken Forum.
KFC rescinded its commitment to phase out fast-growing chicken.
Anima International criticized the decision as prioritizing profit over animal welfare.
The British Poultry Council welcomed the news.