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Equinox's Luxury Wellness Program Sparks 1,000+ Waiting List

2/20/2026

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Summary

Story summary

Equinox launched its luxury membership program, Optimize by Equinox, in 2024, and the waiting list exceeds 1,000 people.
Executive chairman Harvey Spevak said the program targets the wealthy's desire for longevity and wellness, stating "health is the new luxury."
The global wellness market is projected to grow from $6.8 trillion in 2024 to nearly $10 trillion by 2030.
Equinox aims to lead in this expanding luxury wellness sector.

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Story summary

Equinox launched its luxury membership program, Optimize by Equinox, in 2024, and the waiting list exceeds 1,000 people.
Executive chairman Harvey Spevak said the program targets the wealthy's desire for longevity and wellness, stating "health is the new luxury."
The global wellness market is projected to grow from $6.8 trillion in 2024 to nearly $10 trillion by 2030.
Equinox aims to lead in this expanding luxury wellness sector.