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Lyas' 'La Watchparty' Revolutionizes Fashion Community and Joy

2/20/2026

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Story summary
  • Lyas created 'La Watchparty' after not receiving an invite to Dior's menswear debut, drawing thousands of attendees.
  • He invites followers to watch fashion shows together, turning these gatherings into a recurring event.
  • The events have become significant in the fashion calendar and have attracted sponsorships from brands such as MAC Cosmetics.
  • Lyas emphasizes inclusion and joy in fashion, criticizes conservatism in design, and says the gatherings foster community and creativity.