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Gen Z Founders Embrace Demanding 996 Work Culture

2/20/2026

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Story summary
  • A new generation of U.S. tech founders, primarily Gen Z, adopts a demanding work culture modeled on China's 996 schedule, from 9 AM to 9 PM, six days a week.
  • The shift moves away from millennials' side gigs toward a more rigorous office environment due to AI sector competition.
  • Advocates say long hours are essential for success, while critics warn the approach prioritizes appearance over productivity.