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Pokémon Day 2026: Celebrate 30 Years with Events!

2/20/2026

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Summary

Story summary

The Pokémon Company will celebrate Pokémon Day on February 27, 2026 with a Pokémon Presents video presentation.
The event streams at 6:00 a.m. PST on the official Pokémon YouTube and Twitch channels.
This year marks the 30th anniversary of Pokémon, which began with Pokémon Red and Green in 1996.
A yearlong campaign invites fans to share their favorite Pokémon via Pokémon GO.
LEGO® Pokémon™ sets featuring Pikachu and Charizard release.

History

Historical Context

The Pokémon franchise began with the release of Pokémon Red and Green in Japan on February 27, 1996, quickly becoming a cultural phenomenon. By 1998, it generated over $100 billion globally, driven by video games, merchandise, and media. The upcoming 30th anniversary in 2026 highlights its lasting impact on entertainment and community engagement, particularly through Pokémon GO, which revitalized interest in the franchise.

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Story summary

The Pokémon Company will celebrate Pokémon Day on February 27, 2026 with a Pokémon Presents video presentation.
The event streams at 6:00 a.m. PST on the official Pokémon YouTube and Twitch channels.
This year marks the 30th anniversary of Pokémon, which began with Pokémon Red and Green in 1996.
A yearlong campaign invites fans to share their favorite Pokémon via Pokémon GO.
LEGO® Pokémon™ sets featuring Pikachu and Charizard release.

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