Back to today’s briefing

Story perspectives

Pokemon Company Acquires Excell Brands to Boost TCG Control

2/20/2026

28 4 Full Breakdown

Summary

Story summary

The Pokemon Company (TPCi) will acquire Excell Brands, a major U.S. distributor of trading card games.
The move aims to improve control over allocation and pricing to ease Pokemon TCG stock.
Excell distributes to Walmart and Amazon.
Kenji Okubo, President of The Pokemon Company (TPCi), said the acquisition will support the community and customer experience, following TPCi's plans to increase production capacity.

1 of 1

Story summary

The Pokemon Company (TPCi) will acquire Excell Brands, a major U.S. distributor of trading card games.
The move aims to improve control over allocation and pricing to ease Pokemon TCG stock.
Excell distributes to Walmart and Amazon.
Kenji Okubo, President of The Pokemon Company (TPCi), said the acquisition will support the community and customer experience, following TPCi's plans to increase production capacity.