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The Impact of AI on Employment: Insights from Web Summit Qatar

2/21/2026, 1:22:00 AM

Core Event: AI's Role in Job Transformation

At the recent Web Summit Qatar, discussions centered on the evolving role of artificial intelligence (AI) in the workforce, particularly how it affects job displacement and creation. Industry leaders from companies like Read AI and Lucidya shared insights on the balance between automation and human oversight in various job functions.

Key Perspectives on AI and Employment

David Shim, CEO of Read AI, emphasized that while AI tools can automate tasks, the ultimate decision-making will remain in human hands. He likened AI's role to that of navigation tools in cars, stating, “I think there’s always going to be a human in the middle.” Shim acknowledged that certain roles, particularly in advertising, may diminish due to automation, but he argued that new positions will emerge to manage these technologies.

Abdullah Asiri, founder of Lucidya, echoed this sentiment, asserting that AI will replace specific tasks rather than entire roles. He noted that customer support agents often transition into supervisory or relationship-building roles as they adapt to the efficiencies brought by AI. This shift allows employees to focus on higher-level responsibilities, enhancing overall productivity.

The Lean Workforce Model

Both Read AI and Lucidya are adopting lean workforce strategies, utilizing AI to maximize productivity without significantly increasing headcount. Read AI operates with a small customer service team of just five, serving millions of users by leveraging AI tools to streamline operations. Shim reported that their sales tool has successfully facilitated $200 million in deals, showcasing the effectiveness of AI in enhancing business outcomes.

Customer Perception of AI

The acceptance of AI in customer interactions has evolved. Shim noted that initial skepticism about AI notetakers in meetings has shifted to a more favorable view, provided users are informed about the technology's role. Asiri added that customers prioritize issue resolution over the method of service delivery, stating, “The customer really doesn’t care whether it’s fixed by AI or a human, as long as it’s fixed fast and accurately.”

Criticism & Opposition: The Displacement Debate

Despite the optimistic outlook from industry leaders, concerns remain about the potential for job displacement, particularly in lower adaptive capacity regions. Research indicates that workers in smaller metro areas may face greater risks of job loss due to AI, as they often lack the savings and transferable skills that could help them navigate such changes.

Conflicting Reports & Gaps

While some experts believe that AI will create new job opportunities, others warn that the transition may not be smooth for all workers. The disparity in adaptive capacity among different demographics raises questions about the long-term implications of AI on employment across various sectors.

Verbatim Quotes

  • “I think there’s always going to be a human in the middle,” — David Shim, CEO of Read AI
  • “The customer really doesn’t care whether it’s fixed by AI or a human, as long as it’s fixed fast and accurately.” — Abdullah Asiri, Founder of Lucidya

As AI continues to reshape the workforce, the balance between automation and human involvement remains a critical topic for discussion among industry leaders and policymakers.