Lunar New Year Celebration Highlights Asian Pacific Creators

On February 19, 2026, Brooks Brothers and Gold House hosted a Lunar New Year dinner at Mr. Chow in Beverly Hills, celebrating the Year of the Horse. The event was led by Ken Ohashi, CEO of Brooks Brothers, and Bing Chen, CEO and Co-Founder of Gold House, alongside co-hosts Michael Bastian and China Chow. The guest list featured notable figures such as Ji-young Yoo, Daniel Dae Kim, Harry Shum Jr., Yara Shahidi, and Jeannie Mai, among others.

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The evening included a live noodle-making demonstration and a traditional lion dance, showcasing cultural elements integral to the Lunar New Year celebration. Guests enjoyed signature dishes from Mr. Chow, including chicken satay and glazed prawns. Each attendee received gift cards for a made-to-measure Brooks Brothers dress shirt and a commemorative book celebrating Mr. Chow's 50th anniversary.

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This event marks the fourth consecutive year that Brooks Brothers has collaborated with Gold House on a limited-edition Lunar New Year capsule collection. A portion of the proceeds—five dollars from each item sold—supports Gold House's mission to uplift Asian Pacific creators and companies. Bing Chen emphasized the importance of resilience during challenging times, stating, “It is a very troubling time for a lot of people... our message in the year of the fire horse is to charge forward on building things that you know deeply.”

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Ken Ohashi remarked on the significance of the event, highlighting the representation of success within the Asian Pacific community. He stated, “Brooks Brothers has long defined what success looks like in America and in this room is what success looks like in America.” This sentiment reflects the broader aim of the celebration to honor cultural heritage while fostering community support.

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While the event was largely celebrated, some critics may argue that the focus on luxury brands like Brooks Brothers could overshadow the grassroots efforts of smaller Asian Pacific creators. The juxtaposition of high-profile guests and the struggles faced by many in the community raises questions about inclusivity and representation in such celebrations.

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• “It is a very troubling time for a lot of people and it’s about to get much more painful when people realize the AI jobs are not coming back,” — Bing Chen, CEO of Gold House

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• “Brooks Brothers has long defined what success looks like in America and in this room is what success looks like in America,” — Ken Ohashi, CEO of Brooks Brothers

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This Lunar New Year celebration not only honored cultural traditions but also aimed to inspire and support the Asian Pacific community through collaboration and resilience.

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