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Newcastle United Seeks Trademark for 'Howay the Lads'

2/21/2026

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Summary

Story summary

Newcastle United (the club) filed on March 14, 2025, to trademark the phrase "Howay the lads" for exclusive merchandise rights.
The move came before their Carabao Cup final win and could enable action against counterfeiters if approved.
Opposition to the trademark has been raised.
The phrase is significant to the club and the Geordie community at St James’ Park.

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Story summary

Newcastle United (the club) filed on March 14, 2025, to trademark the phrase "Howay the lads" for exclusive merchandise rights.
The move came before their Carabao Cup final win and could enable action against counterfeiters if approved.
Opposition to the trademark has been raised.
The phrase is significant to the club and the Geordie community at St James’ Park.