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Streaming Surges as Traditional TV Faces Decline

2/21/2026

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Story summary
  • Streaming services now account for nearly half of U.S. TV usage, signaling a shift away from traditional models.
  • The National Broadcasting Company (NBC) has increased pilot orders, offering some optimism amid a downturn.
  • Columbia Broadcasting System (CBS) has canceled shows, including The Late Show, reflecting declines in daytime and late-night viewing.
  • The shift toward cheaper video podcasts could replace traditional formats, signaling an end to the classic television model.