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Skift CEO Battles Hotel Crisis for Annual Meeting

2/21/2026

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Story summary
  • Rafat Ali, founder and CEO of Skift, aimed to secure hotel accommodations for participants at Skift’s annual company meeting in New York.
  • Last year, his team struggled to find affordable rates in Manhattan, causing most attendees to stay in New Jersey.
  • One last-minute guest faced difficulties, getting caught by the Lincoln Tunnel while staying at a modest hotel that charged luxury prices during the busy fall tourism season.