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Project Giving Back Ends Chelsea Show Sponsorship After $23M Donations

2/21/2026

Summary

Story summary

Project Giving Back ends its five-year Chelsea Flower Show sponsorship after donating over £23 million to support 63 charities, and the Royal Horticultural Society will continue to rely on charitable partnerships.
This year's show will feature a farewell garden designed by James Basson to illustrate gardens' impact on communities.
Hattie Ghaui, chief executive of Project Giving Back, says the charity's impact and plans to share its sponsorship blueprint.

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Story summary

Project Giving Back ends its five-year Chelsea Flower Show sponsorship after donating over £23 million to support 63 charities, and the Royal Horticultural Society will continue to rely on charitable partnerships.
This year's show will feature a farewell garden designed by James Basson to illustrate gardens' impact on communities.
Hattie Ghaui, chief executive of Project Giving Back, says the charity's impact and plans to share its sponsorship blueprint.