Story perspectives

Gwen Stefani Faces Backlash Over Faith Challenge on Hallow

2/22/2026

Summary

Story summary

Gwen Stefani, the singer, promotes a 40-day Lent challenge on the prayer app Hallow, reaching 17.7 million followers amid mixed reactions.
Critics accuse her of a "MAGA makeover" and abandoning her previous image, citing ties between Hallow and conservative figures.
Supporters defend the collaboration, praising faith-focused efforts, while detractors voice disappointment.
Stefani's history with Hallow includes a previous Advent 25-day prayer challenge launched in December 2024.

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Story summary

Gwen Stefani, the singer, promotes a 40-day Lent challenge on the prayer app Hallow, reaching 17.7 million followers amid mixed reactions.
Critics accuse her of a "MAGA makeover" and abandoning her previous image, citing ties between Hallow and conservative figures.
Supporters defend the collaboration, praising faith-focused efforts, while detractors voice disappointment.
Stefani's history with Hallow includes a previous Advent 25-day prayer challenge launched in December 2024.