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Colon Cancer Survivors Advocate Awareness Through Worldclass Initiative

2/22/2026

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Summary

Story summary

Brooks Bell and Sarah Beran, founders of Worldclass, promote colorectal cancer awareness with their slogan 'A great ass is a terrible thing to waste'.
Both women were diagnosed with late-stage colon cancer in their 30s and urge self-advocacy in healthcare.
Colonoscopies saved their lives despite doctors' initial skepticism.
Worldclass donates proceeds to UNC Lineberger Comprehensive Cancer Center to aid underinsured Western North Carolina patients.

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Story summary

Brooks Bell and Sarah Beran, founders of Worldclass, promote colorectal cancer awareness with their slogan 'A great ass is a terrible thing to waste'.
Both women were diagnosed with late-stage colon cancer in their 30s and urge self-advocacy in healthcare.
Colonoscopies saved their lives despite doctors' initial skepticism.
Worldclass donates proceeds to UNC Lineberger Comprehensive Cancer Center to aid underinsured Western North Carolina patients.