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Story summary
- Thailand's tourism rebound is evident as Chinese visitors surge after the Lunar New Year, with Pattaya nearly full and Bangkok restaurants thriving.
- Since January, more than 30,000 Chinese tourists have arrived daily.
- The Tourism Authority of Thailand (TAT) expects 241,000 visitors during the holiday period after substantial investments to regain Chinese travelers.
- The campaign features Lalisa Manobal (K-pop star).
- The campaign aims to attract multigenerational families and Gen Z travelers.
