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Phoebe Gates Launches $185M AI Startup, Phia

2/23/2026

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Story summary
  • Phoebe Gates, daughter of Bill Gates, is building her AI startup Phia independently to help consumers find the best online deals.
  • Phia is valued at $185 million after a $35 million raise.
  • Gates emphasizes assembling a strong team and pursuing success without relying on family connections.
  • She remains focused on her entrepreneurial vision despite challenges tied to her family's legacy.