Apple Rumored to Introduce Deep Red Color for iPhone 18 Pro

Apple is reportedly considering a new "deep red" color option for the upcoming iPhone 18 Pro and iPhone 18 Pro Max, according to Bloomberg's Mark Gurman. This would mark the first time that the Pro models are available in red since the iPhone 14 and iPhone 14 Plus, which featured a (PRODUCT)RED variant. The new color is expected to be more of a burgundy finish rather than a bright red. The decision to introduce this color follows the popularity of the Cosmic Orange variant from the iPhone 17 Pro, particularly in markets like China. Gurman suggests that Apple may retain the Cosmic Orange option alongside the new red, although the two colors are closely related on the color wheel.

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In addition to the deep red, there have been discussions about other potential colors such as purple and brown. However, Gurman believes these options are likely just variations of the red hue being tested and may not be offered at launch.

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In contrast, the upcoming iPhone Fold is expected to feature a more subdued color palette. Reports indicate that Apple will avoid vibrant colors for this model, opting instead for traditional shades such as dark gray or black, and a variation of white or light silver. This approach mirrors Apple's earlier strategies with products like the iPhone X, which launched with limited color options to simplify manufacturing processes.

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While Apple has not officially confirmed these color options, the insights from Gurman align with the company's historical trends of introducing new colors based on market demand and previous successes. The anticipated unveiling of the iPhone 18 Pro and iPhone Fold is set for September 2026.

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Some industry analysts have expressed skepticism regarding the introduction of a red iPhone 18 Pro, citing that similar rumors were made prior to the launch of the iPhone 15 Pro, which did not materialize. This raises questions about the reliability of color predictions and the potential for consumer disappointment if the rumored colors do not appear.

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There is a lack of clarity regarding the exact shades of red being tested, as well as whether the purple and brown options will be included in the final lineup. Additionally, while the iPhone Fold's color options have been reported consistently, there is no confirmation on the specific shades or finishes that will be available at launch.

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• “We’ll see how this plays out exactly, but I can at least tell you that, as of now, red is the new flagship color in testing for the next iPhone Pros.” — Mark Gurman, Bloomberg

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• “As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.” — Mark Gurman, Bloomberg

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The anticipation surrounding the iPhone 18 Pro and iPhone Fold continues to build as Apple prepares for its September launch, with consumers eager to see how these new color options will be received.

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