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Mixue Debuts in U.S. Amid Global Expansion Surge

2/23/2026

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Story summary
  • Mixue opened its first locations in the United States (U.S.) in December 2025, including Herald Square in Manhattan.
  • The expansion follows Mixue becoming the largest food chain globally, surpassing McDonald's.
  • New York's harsh winter weather kept many residents indoors during the launch.
  • Mixue offers a menu featuring soft-serve, milk tea, and lemonade.
  • The U.S. debut signals ongoing global growth for the chain.