Full Breakdown
The Resurgence of DVD and Blu-ray Rentals Among Gen Z
2/23/2026, 8:56:00 PM
Growing Interest in Physical Media
In an era dominated by streaming services, a notable trend has emerged among Generation Z: a renewed interest in purchasing and renting DVDs and Blu-rays. This shift is exemplified by the experiences of young cinephiles like Aidan Gannon and Jason Fine, who frequent Vidiots in Eagle Rock, California. For them, collecting physical media is not just nostalgia; it represents a tangible connection to film history. Gannon expressed a desire for physical copies, stating, “I want something I can put on my shelf,” highlighting the convenience of accessing films without the hassle of scrolling through streaming platforms.
Increased Rentals and Sales
Local video rental stores such as Vidiots, Vidéothèque in Highland Park, and Cinefile on Sawtelle are witnessing a surge in rentals and sales. Vidiots reported its highest rental numbers ever in January 2026, averaging 170 rentals daily and reaching 500 in a single day. The store's rental figures have doubled since its opening in 2023, indicating a growing demand for physical media. Similarly, Barnes & Noble has experienced a significant increase in DVD and Blu-ray sales, with reports of “mid-double digits” growth over the past year.
Young Consumers Drive Demand
Peter Becker, president of the Criterion Collection, attributes this resurgence to young customers' enthusiasm for physical formats. He noted that despite initial concerns about the impact of streaming, evidence shows that younger audiences are increasingly valuing physical media. Amy Jo Smith, president of the Digital Entertainment Group, echoed this sentiment, stating that sales of physical media often peak around the release of popular titles, particularly in 4K UHD formats.
Cultural Significance and Rebellion
For many young consumers, owning physical media is seen as a form of rebellion against the transient nature of digital content. Lauren, a 31-year-old cinephile, articulated this perspective, emphasizing the reassurance of having a physical copy in case titles are removed from streaming platforms. This sentiment is echoed by others who view the act of collecting DVDs as a way to reclaim control over their viewing experiences.
Criticism of Streaming Services
Critics of streaming services, including Bill Castle from Barnes & Noble, express frustration over major studios prioritizing digital releases over physical ones. Castle noted a decline in Disney titles available for retail, which he believes hampers the selection for consumers. This sentiment reflects a broader concern among physical media advocates about the sustainability of content availability in a streaming-dominated landscape.
Conclusion: A Cultural Shift
The resurgence of interest in DVDs and Blu-rays among Gen Z represents a cultural shift towards valuing ownership and tangible connections to media. Ed Saxon, a producer and educator, highlighted that collecting physical media allows individuals to slow down and escape the overwhelming choices presented by streaming platforms. He posited that this trend is not merely a competition with streaming but rather a corrective measure that emphasizes commitment to cultural artifacts. As physical media continues to gain traction, it serves as a reminder of the enduring significance of film culture in an increasingly digital world.
