Krispy Kreme Launches Limited-Time Oreo Cookie Doughnut Collection

Krispy Kreme has unveiled a new collaboration with Oreo, introducing two limited-time doughnut flavors alongside a returning fan favorite. The Krispy Kreme x Oreo Cookie Collection will be available starting February 24 at participating locations nationwide. The new flavors include the Golden Oreo Doughnut and the Chocolate Oreo Dream Doughnut, in addition to the returning Oreo Cookies & Kreme Doughnut.

Newsweek

The Golden Oreo Doughnut features an Original Glazed doughnut topped with Golden Oreo-flavored buttercreme, Golden Oreo cookie crumbles, rainbow sprinkles, and a Mini Golden Oreo cookie. In contrast, the Chocolate Oreo Dream Doughnut is dipped in chocolate icing, covered with classic chocolate Oreo cookie pieces, and finished with a chocolate-flavored Kreme swirl and an Oreo wafer cookie. The returning Oreo Cookies & Kreme Doughnut consists of an unglazed doughnut filled with Cookies & Kreme filling, dipped in chocolate icing, topped with Oreo cookie pieces, and drizzled with white icing.

Newsweek

Customers can purchase the new Oreo-inspired doughnuts individually or in a three-pack that includes one of each flavor. Additionally, Krispy Kreme is offering a special Krispy Kreme x Oreo Cookie Dozen bundle, which contains three of each Oreo-based doughnut along with three Original Glazed doughnuts. The collection will be available for purchase in shops, drive-thrus, and through the Krispy Kreme app or website for pickup and delivery.

Newsweek

Alison Holder, Krispy Kreme’s chief brand and product officer, stated, “Fans made it clear they wanted more Krispy Kreme x Oreo – and we listened. From golden cookie crumble to rich chocolate flavor and that iconic Oreo black-and-white finish, these doughnuts are bold, craveable, and unmistakably fun.”

Newsweek

This collaboration highlights Krispy Kreme's strategy to engage customers by leveraging popular brands like Oreo to create unique product offerings. The limited-time nature of the collection encourages immediate consumer action, potentially boosting sales during the promotional period.

Newsweek

The new Oreo-inspired doughnuts will be available for a limited time, although Krispy Kreme has not specified an end date for the promotion. Customers are encouraged to try the new flavors while supplies last, creating a sense of urgency around the purchase.

Newsweek