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Story summary
- In 2021, the NCAA ended its ban on athletes profiting from name, image, and likeness, enabling NIL opportunities at UMaine.
- Kendall Sundby, a University of Maine women's hockey player, signed an NIL deal with Oakhurst Dairy.
- Isaac Bonilla, a University of Maine men's basketball player, expressed excitement about signing autographs.
- The Oakhurst partnership included a community event where attendees sampled a new flavored milk.
