Story perspectives

Folio Society Revamps Model, Targets Young Female Readers

2/23/2026

Summary

Story summary

The Folio Society transformed its model under Chief Executive Joanna Reynolds and Publishing Director Tom Walker, shifting from an older-male subscription to targeting younger readers, especially women.
It emphasizes modern titles alongside classics and sells directly to consumers via its website.
Since 2021, the company has been profitable and publishes 40–50 books annually, including limited editions like American Psycho that sold out quickly, while using customer feedback to shape offerings.

1 of 1

Story summary

The Folio Society transformed its model under Chief Executive Joanna Reynolds and Publishing Director Tom Walker, shifting from an older-male subscription to targeting younger readers, especially women.
It emphasizes modern titles alongside classics and sells directly to consumers via its website.
Since 2021, the company has been profitable and publishes 40–50 books annually, including limited editions like American Psycho that sold out quickly, while using customer feedback to shape offerings.