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Story summary
- Michelob Ultra Zero becomes the top-selling non-alcoholic beer, just a year after its launch.
- The shift shows Americans increasingly alternate between alcoholic and non-alcoholic drinks, a pattern described as "zebra striping."
- Experts attribute the change to health considerations, including GLP-1 weight-loss medications and advances in de-alcoholization technology that improve taste.
- Industry insiders say the trend expands the definition of beer rather than replacing traditional options.
