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Lunar New Year Sales Surge 8.6% with Vouchers

2/24/2026

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Story summary
  • Average daily sales at major retail and catering firms rose 8.6% year-on-year in the first four days of the Lunar New Year holiday.
  • Foot traffic and sales revenue rose 4.5% and 4.8% respectively in the first three days.
  • The Lunar New Year holiday was extended to nine days, longer than usual.
  • The Ministry of Commerce launched a consumption campaign with local governments providing 2.05 billion yuan in vouchers and incentives.