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YouTube Poised to Acquire NFL Game Package Amid Viewer Surge

2/24/2026

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Summary

Story summary

YouTube is negotiating to acquire a four-game NFL regular-season package retained from ESPN's equity deal.
The package reflects the NFL's broader push to sell additional games outside existing agreements.
YouTube is reportedly the frontrunner, while its first NFL broadcast drew 18.5 million U.S. viewers and 1.1 million abroad.
The NFL plans a long-term strategy that includes nine international games in 2026.

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Story summary

YouTube is negotiating to acquire a four-game NFL regular-season package retained from ESPN's equity deal.
The package reflects the NFL's broader push to sell additional games outside existing agreements.
YouTube is reportedly the frontrunner, while its first NFL broadcast drew 18.5 million U.S. viewers and 1.1 million abroad.
The NFL plans a long-term strategy that includes nine international games in 2026.