Story perspectives
Panasonic Exits TV Production, Partners with Skyworth
2/24/2026
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Story summary
- Panasonic will stop manufacturing televisions and transfer production to Skyworth.
- Skyworth will handle manufacturing, marketing, and sales of Panasonic televisions.
- The partnership aims for a double-digit market share in the United States and Europe.
- Panasonic's TV commitment has been inconsistent for over a decade, with plasma TVs exiting in 2014.
- Skyworth is a top-five TV brand by sales revenue.
