Story perspectives

Apple Unveils Sales Coach App, Emphasizes AI Training

2/24/2026

Summary

Story summary

Apple has replaced SEED with the Sales Coach app as part of a sales-strategy shift.
The app features an AI-powered chatbot in an 'Ask' tab that provides instant access to product information and training resources and uses Liquid Glass design.
Access is restricted to authorized personnel who require a partner code for registration.
Apple says the transformation emphasizes AI-driven training and real-time product intelligence ahead of the Apple Experience event.

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Story summary

Apple has replaced SEED with the Sales Coach app as part of a sales-strategy shift.
The app features an AI-powered chatbot in an 'Ask' tab that provides instant access to product information and training resources and uses Liquid Glass design.
Access is restricted to authorized personnel who require a partner code for registration.
Apple says the transformation emphasizes AI-driven training and real-time product intelligence ahead of the Apple Experience event.