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Story summary
- Netflix, Inc.'s advertising business is gaining traction, with its connected TV market share expected to rise from 3.7% in 2025 to 9.2% by 2027, due to stabilized pricing, higher advertiser confidence, and partnerships with platforms such as Amazon's DSP.
- Netflix's ad revenue reached $1.5 billion, accounting for 3.3% of revenue.
- Analysts project growth to $8 billion in ad revenue by 2030, but competition and content gaps may hinder progress.
