Full Breakdown
Dave Wheeler and Liz Ellis Return to Roser Communication Networks
2/24/2026, 12:31:05 PM
Major Programming Changes at Roser Communication Networks
Roser Communication Networks has announced significant programming updates for its stations in the Utica-Rome area, highlighted by the return of popular radio personalities Dave Wheeler and Liz Ellis. Starting March 2, 2026, Wheeler will host *The Dave Wheeler Show* in the mornings on Bug Country 99.7/101.1 (WBGK/WBUG) and will also handle weeknight programming on KISS-FM 97.9/105.5 (WSKS/WSKU). This marks a return for Wheeler, who previously worked with Roser before spending 17 years at Townsquare Media.
Background on Dave Wheeler's Career
Wheeler's career has included various roles, most recently serving as Director of Content and Brand Manager for several Townsquare Media stations, including WOUR, WODZ, WLZW, and Big Frog 104 (WFRG). His previous tenure at Roser Communication Networks ended in 2009 when he transitioned to Townsquare. His return is seen as a homecoming, with Bug Country Operations Manager Dave Silvers expressing enthusiasm for Wheeler's experience and expertise.
Liz Ellis's Return to KISS-FM
Alongside Wheeler, Liz Ellis will return to KISS-FM as the host of *Listen It’s Liz in the Morning*. Ellis, a well-known figure in Central New York radio, expressed her excitement about rejoining the KISS Morning Show, stating that the Roser family has always felt like home to her. Her return is expected to enhance the station's morning programming significantly.
Official Statements & Responses
Dave Silvers, Operations Manager of Bug Country, remarked on Wheeler's growth and the importance of his return, saying, “It was fun to watch him grow with us years ago... Now, I’m happy to have his experience and expertise in helping Bug Country and our other stations in the company.” Wheeler himself stated, “I’m happy to be back with the Roser Communication Networks family. After almost 17 years across town, I’m looking to expand and grow my programming and content knowledge at Bug Country and KISS-FM.” KISS-FM Program Director Shaun Andrews emphasized the strength of having both Wheeler and Ellis on the programming team, calling them an "unstoppable force."
Criticism & Opposition
While the announcements have been met with enthusiasm from the stations and their management, there has been no significant public dissent or criticism reported regarding these changes. The focus remains on the positive impact anticipated from the return of these established personalities.
What's Next
As Wheeler and Ellis transition back to Roser Communication Networks, listeners can expect new programming dynamics and content aimed at enhancing the local radio experience. The stations are poised to leverage the extensive experience of both hosts to engage their audience effectively.
