Story perspectives

Sports Content Trends: Engaging Audiences with New Strategies

2/24/2026

Summary

Story summary

On February 24, 2026, a MIP London panel discussed trends in sports content.
David Salmon of Tubi emphasized creating "shoulder content" around sports events to boost engagement.
Olivier Jollet of Pluto TV highlighted relevant sports rights and opportunities in women's sports.
Walker Jacobs of DAZN discussed an original content strategy, citing The Kittle Things.
The Kittle Things spawned a spin-off, Wife’d Up, Mic’d Up, featuring Claire Kittle on YouTube.

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Story summary

On February 24, 2026, a MIP London panel discussed trends in sports content.
David Salmon of Tubi emphasized creating "shoulder content" around sports events to boost engagement.
Olivier Jollet of Pluto TV highlighted relevant sports rights and opportunities in women's sports.
Walker Jacobs of DAZN discussed an original content strategy, citing The Kittle Things.
The Kittle Things spawned a spin-off, Wife’d Up, Mic’d Up, featuring Claire Kittle on YouTube.